This question was something we mulled over when launching our MiniVision range. If we knew the answer we could profile our potential clients and be more effective in our selling efforts.
Over the last twelve months video brochures have become our best selling product and we’re a little closer understanding the market through our own experience of it.
Whilst there are vertical markets that we produce for, the main one being finance followed closely by healthcare and pharmaceuticals, there are no clear divisions. It appears the video brochures are a media platform from which virtually any communication can be launched, by virtually any size of organisation.
The great thing about the combination of print and video is that it has no barriers other than budget and turnaround time. Every company and even individuals can use video brochures if they have a suitable need.