We offer a number of proofing solutions depending on the time available and complexity of the project.
1) Digital Mock-Up Digitally Transferred By Webcourier (Lead Times 1-2 w/days):
By far the most popular and quickest proofing option we offer. Upon receipt of digital files, we digitally print the carrier, hand cut a sample (without lamination), mount the screen, load video, shoot and take digital pictures. We then upload to our web courier for you to download as a working proof. We provide this along with a RIP .PDF of the carrier to check colour settings. This is the basic level of proofing, the most popular and the quickest.
a) Quick b) Reliable c) Highlights any design oversights 4) Accurately shows controls
a) Not an accurate colour match b) Presented without lamination not a true finish c) We cannot print special colours or foils with accuracy in this digital format.
2) Production Sample (Lead Times 6-7 w/days):
The most reliable 100% accurate way of proofing is to follow the steps above and then to print, die-cut, laminate and to send the first production sample for approval prior to finishing and delivering the bulk. A working sample is the only authentic way to show what the final product will look like (because it is just that).
NB Video brochure productions are very small print-runs, even a large order is only B1 1,000 sheets which takes 10 minutes to run on an offset press. This negates the historical use of a wet proofing (or machine proofing). The cost of prepping the press and associated finishing set-ups make wet proofing redundant – we may as well print the extra sheets and save a second set-up process. It is important to note that any design amends and creative changes are made at the pre-production digital proofing stage. If we have to make changes the print run will need to be paid for twice!
a) 100% accurate
a) Adds to lead time by 4-5 days
3) New Formats (1-2 Weeks):
Where we are undertaking projects that we have no existing tooling or design templates, we have a preliminary design stage where we produce a white dummy, often a two stage-process. This is very important; without confirming the structural design requirements it is unwise to print or finish any work – there are always small tweaks we need to make to ensure a high quality finished product.