Proofing – Video Brochures

We offer a number of proofing solutions depending on the time available and complexity of the project.

1) Digital Mock-Up Digitally Transferred By Webcourier (Lead Times 1-2 w/days):

By far the most popular and quickest proofing option we offer. Upon receipt of digital files, we digitally print the carrier, hand cut a sample (without lamination), mount the screen, load video, shoot and take digital pictures. We then upload to our web courier for you to download as a working proof. We provide this along with a RIP .PDF of the carrier to check colour settings. This is the basic level of proofing, the most popular and the quickest.

Benefits:

a) Quick b) Reliable c) Highlights any design oversights 4) Accurately shows controls

Drawbacks:

a) Not an accurate colour match b) Presented without lamination not a true finish c) We cannot print special colours or foils with accuracy in this digital format.

2) Production Sample (Lead Times 6-7 w/days):

The most reliable 100% accurate way of proofing is to follow the steps above and then to print, die-cut, laminate and to send the first production sample for approval prior to finishing and delivering the bulk. A working sample is the only authentic way to show what the final product will look like (because it is just that).

NB Video brochure productions are very small print-runs, even a large order is only B1 1,000 sheets which takes 10 minutes to run on an offset press. This negates the historical use of a wet proofing (or machine proofing). The cost of prepping the press and associated finishing set-ups make wet proofing redundant – we may as well print the extra sheets and save a second set-up process. It is important to note that any design amends and creative changes are made at the pre-production digital proofing stage. If we have to make changes the print run will need to be paid for twice!

Benefits:

a) 100% accurate

Drawbacks:

a) Adds to lead time by 4-5 days

3) New Formats (1-2 Weeks):

Where we are undertaking projects that we have no existing tooling or design templates, we have a preliminary design stage where we produce a white dummy, often a two stage-process. This is very important; without confirming the structural design requirements it is unwise to print or finish any work – there are always small tweaks we need to make to ensure a high quality finished product.

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