Anglo American based print specialist Curveball Printed Media have announced the launch of their WiFi enabled video brochures with on board Android OS and touch-screen user interface. Adam Hazelwood CEO stated “the second generation of video brochures has arrived. Our customers can now update brochures already in the hands or their customer by uploading content over the internet using a desktop app’”.
This advance in technology expands the scope of video brochures beyond the traditional B2B marketing arena and into sectors such as training, education, customer communications and marketing research. Hazelwood went on the say “Not only is it environmentally sound to refresh content over the internet, it saves our clients a huge amount of money and opens doors to a broader audience.”
Traditional video brochures have been in circulation for around seven years. They come in a variety of LCD screen sizes and print formats, video content stored in the flash memory of the device and controlled using button icons located on the screen console. They are used mainly for reaching hard to find senior executives and influencers in the buying cycle. The new WiFi enabled variety has the functionality of the Android OS at its fingertips, the touch-screen acting as the user interface in the same way it does on a smart-phone or tablet. This evolves the product from an essentially dumb terminal to a bespoke communications device printed in the livery of the sponsoring organization.
Hazelwood concluded “The possibilities for this platform are endless. Initially we see early adoption from the training and real estate sector, however it won’t be long before restaurants will be using them as printed menus with on-board ordering and payment capabilities”.
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